Grande Prairie is comming up with a new brand. A slogan that can be used to then update our logo. I think this is a wonderful idea, our logo is outdated and we have grown so much in the last few years. It was announced in the paper yesterday that the first draft was presented to council. "Opportunity for Entreprenurial ingenuity" was what was suggested. Wait, did I spell that correctly? A couple of the Alderman were skeptical of this, with good reason. Do we want to paint our city as just a place to open a business? Not to say that our unique and varied economy isnt a good thing, infact it is a great thing. Is this all that we are though? And what kind of logo are we going to get from this slogan?
Im glad that this is not the final result, there is definitely more work to be done. Grande Prairie is rich with talented artistic people and cultural programs and festivals. These things should not be overloo9ked, especially when some of the suggestions I hear are "Grande Prairie, a nice place to be from". People dont know about our creative side, it is something Id like to see highlighted for those who currently think Grande Prairie is an oil town and nothing more.
